The process which a media context goes through to be created. Every image and footage within the media has been through the mediation process.
Three main areas to mediation:
- Selection process (more is rejected than selected particularly news)
- Organisation, everything in the media is organised, life is not e.g. setting wording angle etc
- Focusing, lending the audience to focus on particular aspect and ignore certain things.
Cohen moral panic theory 1987:
Moral panics are created in society through what is seen in the media e.g. images of youths being violent and attacking people. This can be done through reporting on a topic frequently and by emotive language across different media platforms. Cohen argued that folk devils (someone who is portrayed as deviant by the media) emerge which reflect the worries and anxiety's of society. However moral panic does reinforce hegemony as it makes it clear what society will and wont tolerate. Young people are always typically a cause for moral panic.
Technological convergence:
Technological convergence:
When different media platforms come together on the same device e.g. a smartphone has multi social networking apps camera etc. xbox and dvd player.
Different ways to consume film:
- DVD
- Cinema
- TV
- Video on demand e.g. Netflix (VOD)
- VHS (outdated)
- Internet e.g. Youtube
Technological convergence is vital for cinemas in film exhibition, large sound systems, big screen, makes people want to see the film
No comments:
Post a Comment