Question 1B revision

Possible topics are:

• Genre
• Narrative
• Representation
• Audience 
• Media language

What is representation? - Representing something means to describe or depict it. For my main task as part of my advanced portfolio I created two adverts for mens sportswear, I aimed to represent concepts such as exercise within the outdoors and passing of time.

Question 1A revision

Exam planning - 1A is what you actually did, track your journey across both years for either digital technology, creativity, post-production, research and planning, using conventions of real media texts. 

• Firstly write which products I made both in my foundation and portfolio task projects.
• Write about research to start with - use of web 2.0, which sites did you use - youtube, google search engine, Barb.co.uk (site for TV viewing figures) - remember to relate what this research and planning allowed me to do in my production.
• Don't only talk about secondary research ^ but also mention primary research used in the form of tally charts to show which company name and campaign title people liked the best for example - relate how this helped in production and relate back to the topic
• Mention real media texts - Nike flyknit advert + Nike Free trainer 5.0 advert,  institutions and audiences - Production (casting, filming, editing etc), distribution (makes the film and distributes it out) , exhibition (how the film reaches the public, cinemas, online streaming, TV, DVD, BluRay).

• Firstly say - Throughout media I have developed my creativity in …… (mention topic) to aid me with my projects both for foundation and advanced portfolios.
• Secondly say - what I did for preliminary task in foundation portfolio, what I did and how this relates to the topic given e.g. I created …. and used….. to help with research and planning, what could improve. Mention audience
• Thirdly say - what I did for main task in foundation portfolio (film opening), what I did well and how this relates to the topic given e.g. I showed good creativity in use of digital technology through open title screens which convey the genre etc.
• 4th - In my second yr of media studies for my ancillary task advanced portfolio I created …. .I showed good use of (given topic) through ….. mention what programs I used and what tools within these programs, how this shows creativity what this presents to the audience. What I could of done better
• 5th - for my main task advanced portfolio in my second media studies year I created two adverts aimed at male audiences from ages 16-35, showing running clothing (jacket and trainers). How I showed creativity in this, what programs and specific tools I used, what does this show to the audience, relate back to topic, end paragraph with an area for improvement.
• overall my overall skills from yr 1 to yr 2 has improved this is shown as in yr 1 I…. in yr 2 I …..

Example:

Throughout the course of Media studies at A level, I have developed my creativity in using digital technology to aid me with my projects both in my foundation and advanced portfolios.

For my preliminary task in my foundation portfolio I created a short film based on a conversation between two students in college, including open titles and credits. I created this project peace using premiere pro after filming the shots on a sony digital camcorder. Creativity is shown within this project through my various use of differing shots which works to keep the audience entertained, as they are not focused on any one shot for too long. Additionally a creative approach can be seen through the animation of my title screen as the writing which is shown transcends into and out of the given title space, making it eye catching. One criticism I do have is that some of the shots were too long with too little differing within them, making some of the footage seem a little lengthy at times which may loose the audiences attention. 

Comparison of young people This is England (2006) and the young apprentice (2012 series 3) London riots sky news (2011)

Similarities:

• In both young people are presented as angry and have short temper's 
• In both young people look up to the adults which surround them, it seems the adults have a lot of influence on the young people through the things they say to them
• In both adults judge the young people for the things they say and the actions they make
• In both young people are trying to please the adults which judge them 

Young Apprentice (series 3 2012 contemporary): 

• Young people are presented in this to be wealthy and of a upper/middle social class, e.g. the young people all wear smart clothes
• Wealth and being successful is presented as being something which a young person should aspire to have/be e.g. 

London riots sky news (2011 contemporary):

• Youth claim that they act in a deviant way breaking the law due to lack of wealth and opportunities, wealth often presented as important to youth, however not in this is England as it seems more about having fun and a good time
• comparison to young apprentice youths, they have an opportunity where as riot males claim that they can't even get a job.
• Similarly to youths of this is England the young males don't have any wealth as they say 'look at the flats they don't care about us', youths of young apprentice on other hand staying in nice big house, roles royce car etc.
• Make jokes out of the crimes they have committed 'I'm watching my new plasma screen', show no remorse, carelessness, similar to youths in this is England as they vandalise an abandoned building

This is England (2006 Historical):

• Youths depicted to be surrounded by poverty, small flats, run down areas, criminality (steal from shop), similarity to the London riots youth steal from shop and show no remorse, laugh and joke about it as does the youths on sky news. 

Exam revision

Mediation:

The process which a media context goes through to be created. Every image and footage within the media has been through the mediation process.

Three main areas to mediation:

• Selection process (more is rejected than selected particularly news)
• Organisation, everything in the media is organised, life is not e.g. setting wording angle etc
• Focusing, lending the audience to focus on particular aspect and ignore certain things.

Cohen moral panic theory 1987:

Moral panics are created in society through what is seen in the media e.g. images of youths being violent and attacking people. This can be done through reporting on a topic frequently and by emotive language across different media platforms. Cohen argued that folk devils (someone who is portrayed as deviant by the media) emerge which reflect the worries and anxiety's of society. However moral panic does reinforce hegemony as it makes it clear what society will and wont tolerate. Young people are always typically a cause for moral panic.

Technological convergence:

 When different media platforms come together on the same device e.g. a smartphone has multi social networking apps camera etc. xbox and dvd player.

Different ways to consume film:

• DVD
• Cinema
• TV
• Video on demand e.g. Netflix (VOD)
• VHS (outdated)
• Internet e.g. Youtube 

Technological convergence is vital for cinemas in film exhibition, large sound systems, big screen, makes people want to see the film