My main influences for this are the adverts that I have watched by Nike which promote these different products, which they sell in their running wear range. These adverts are very well pieced together, not only do they show many shots of the design of the product itself but also how that product performs and looks when it is put into action. Different techniques such as low level lighting and slow motion are used in some of these particular adverts to show the different products. These are techniques of filming and editing which I may take into consideration when making my advert as it shows the product in a interesting way which appeals to the audience.
The adverts which I would plan to create would both be around 30 seconds long, this would be enough time to show the products which I would choose to advertise, as these products would be better off being shown in action, rather then being spoken about.
These adverts dont focus solely on the products themselves, but also on what these products are meant to be used for and what they are capable of doing, for example track running. These adverts provide consumers with the ideology that they will be able to perform as these athletes do through mediation of the adverts themselves. People will feel like these running shoes will enable them to run like the people seen in the video.
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