Why is it so important to look at how women are represented in the media?

In the media women can often be objectified as sex objects to men, it also seems that the media suggests that all women should be slim and attractive taking a lot of pride in their appearance. This is portrayed through women which are often shown on the front of magazine covers, in music videos and on TV adverts. For example the women on the covers of the vogue magazines are usually always slim and wearing lots of make-up.

Furthermore women are objectified heavily through music videos, for example in many mainstream media music videos young women are shown walking round in bikinis and wearing revealing clothing, often whilst dancing in what might be seen as a 'sexy' or 'seductive' way. 

Additionally TV adverts often objectify women in the same way, for example the women models on adverts for women's clothing are normally always slim and attractive, this sends a false ideology to consumers that this is how women should look. Consumers will see this so many times that they start to believe that this is how women should be, and anything less may start to be considered undesirable or unattractive.